Audria
Audria is the world's first truly proactive personal AI assistant. Sitting discreetly behind the ear, it ushers in a new era of wearable technology, where seamless voice interactions and context-aware support redefine how humans engage with AI.
The Brief
When Pranay approached HDIM, there was no pitch deck, no website, and no team. Just an idea with serious potential and a founder who could articulate it with passion and clarity. What he needed next were two key assets: a compelling pitch deck to raise Audria's pre-seed round, and a website to attract early talent and build credibility with partners.
Key Contributions
• Narrative Development: I worked closely with Pranay to shape Audria's early narrative. Our goal was to keep it clear, confident, and memorable while turning a complex idea into messaging people could instantly understand.
• Technical Deep Dive: I spent hours in meetings with Pranay, digging into how Audria works, from its hardware and software to the philosophy behind ambient AI. These deep dives gave me the clarity to explain the product simply and with authority to investors and collaborators.
• Investor Pitch Deck: I brought these threads together in a sharp, well-structured deck that walked investors through the problem, the product, and the market, balancing bold ambition with grounded credibility.
• Website Launch: I developed the content for Audria's website, shaping a minimalist landing page that gave the brand a strong, credible presence with investors, early hires, and advisors.
The Outcome
With a strong story and sharper positioning, Audria has now begun pitching to potential investors and building early momentum. The website now serves as a legit front door for the brand, helping Pranay make credible first impressions and start real conversations. Most importantly, the work helped transform a powerful idea into a company with clarity, confidence, and a voice of its own.
This project was executed in collaboration with HowDoesItMatter.design.