Shumee
Shumee is a conscious toy brand focused on providing safe, educational play experiences for modern Indian parents and their little ones. They create thoughtfully designed toys that blend traditional Indian values with modern parenting needs, helping children learn through play while staying connected to their cultural roots.
The Brief
Shumee needed a strong, consistent brand voice activated across multiple platforms—social media, website, ads, and messaging—to connect emotionally and engage their audience effectively.
The Process
• Multi-Channel Scriptwriting Writing scripts for Instagram reels with a natural, on-brand tone and creating concise, impactful scripts for Meta ads.
• Website & Product Copy Crafting warm, clear product descriptions and website banners that maintain the brand's empathetic voice.
• Conversational Campaigns Penning conversational copy for WhatsApp and SMS campaigns that feel native and authentic to each platform.
• Founder Content Scripting Scripting the founder's camera-facing reels and voiceovers to keep the voice relatable and maintain consistency across all touchpoints.
The Outcome
Shumee's brand voice came alive across platforms, helping the brand build stronger emotional connections and boost engagement. The tailored storytelling for each channel made communication feel native, authentic, and effective—solidifying Shumee's place as a trusted partner for parents.