• Brand Voice & Positioning: I've been working with T4Tales for over four years now, operating as the sole team member behind the brand. It's a deeply hands-on role that spans everything from content and campaigns to publishing and partnerships.

• Social Media Strategy & Content: I strategise, write, and execute all content. From carousels and reels to influencer collaborations and promotional campaigns. I've shifted the focus from salesy posts to relatable, resonant storytelling that modern parents connect with.

• Community Building & Events: I've helped T4Tales do what it had never done before: host offline events in Bangalore, bringing the brand closer to its audience. We've done 4–5 events so far, from storytelling sessions to pop-ups, all conceptualised and executed by me.

• Creative Partner & Publishing Support: Beyond marketing, I am the founder's sounding board and go-to person for big and small decisions. I review manuscripts, scout illustrators, give creative input, and help shape each book from idea to launch.